When it comes to keeping track of your business assets, there are really two very different needs. On one side, you’ve got fleet management—tracking vehicles, routes, driver behavior, and compliance data. On the other, you’ve got asset recovery—making sure that if something valuable is stolen, you’ve got the best chance of getting it back.

GPS trackers have been the go-to for years, and for good reason. They’re powerful tools when it comes to fleet management. With a SIM card and satellite connection, they can feed back detailed information like speed, routes, idle time, and driver behavior. If you’re managing a fleet of vehicles, this kind of telemetry is gold. You can see where your drivers are, improve efficiency, and keep compliance reporting tight.

But when it comes to asset recovery, GPS trackers fall short. Why? Because GPS blockers are cheap, easy to buy, and extremely effective. Thieves know it too—one jammer can completely cut off a GPS tracker from communicating. That means your expensive $250 unit (plus ongoing SIM fees) can suddenly go dark right when you need it most.

This is where MagTag® changes the game. Unlike GPS, MagTag® doesn’t rely on satellites at all. Instead, it taps into Apple’s Find My network—billions of iPhones, iPads, and Macs worldwide that quietly relay its location back to you. GPS jammers don’t affect MagTag® because it’s not using GPS. Add in MagTag’s Stealth Protocol, which delays notifications to a thief, and you’ve got a serious edge in recovering stolen assets.

The other huge advantage with MagTag® is cost. A traditional GPS tracker will set you back around $250, and that’s before you start paying monthly SIM and data fees. MagTag® costs just $29—no subscriptions, no ongoing costs. For the price of one GPS tracker, you can outfit 8–9 assets with MagTags®. And because you can add up to 32 MagTags® to a single iPhone or Apple ID, and even share access with your team, scaling across your business is simple.

Battery life is another clear differentiator. GPS units, because they’re constantly pinging satellites and cellular towers, chew through power quickly and need regular recharging. MagTag® runs on a small coin cell battery that can last for months at a time. Pop in a replacement for a few dollars once a year and you’re done.

Privacy is built in as well. Apple’s Find My network uses end-to-end encryption, so only you can see the location of your MagTag®. GPS systems, by contrast, often store data with a third-party provider, meaning you’re trusting them with your information.

And let’s not forget ease of setup. A GPS tracker usually requires SIM activation, a dedicated app, and sometimes a learning curve just to get it running. MagTag® pairs instantly through the Find My app that’s already on your iPhone. No subscriptions, no setup headaches.

So here’s the bottom line. If you need live telemetry—speed, routes, utilization, and driver behavior—GPS trackers are still the best tool. They’re a fleet manager’s best friend. But if your priority is asset recovery, MagTag® is the smarter choice. It’s immune to GPS jammers, stealthier in the field, dramatically more affordable, and dead simple to use.

Most businesses actually need both: GPS for the fleet, MagTag® for the gear. That way you get the data you want without leaving your assets unprotected.

And if you’ve only got the budget for one? Start with MagTag®. Because once something is gone, the only thing that matters is getting it back.